Viewpoint delivers crucial visual, editorial and statistical information to brands, designers, agencies and consumer insight teams determined to create lifestyle products, campaigns and environments that anticipate consumer demand. Written by professionals working in the branding and design business and visualized by leading talent in photography, illustration and styling, Viewpoint is the ultimate source of insight and inspiration for those working within the lifestyle industries.

Each issue explores how a significant trend will impact consumer behavior and the global design landscape.  

CONTENTS


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The creative industry round-up featuring the new design, retail, lifestyle, material and technology stories that you need to gen up on

The Evidence

Each issue we report on The Big Idea, the current topic influencing the lifestyle industries, explaining our rationale for choosing our focus and the socio-cultural drivers behind it

The Toolkit

We profile the key creative pioneers working with brands to help bring The Big Idea to life 

The Opinion

Interviewing global design leaders to get their take on The Big Idea 

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The Delivery

An in-depth analysis of the way a leading brand is bringing The Big Idea to market

 The Translation

The design movements manifesting as a result of The Big Idea – how they look and feel, the creatives driving these aesthetics, plus the associated colour palettes 

The Inspiration

A visual essay exploring The Big Idea

Undercurrents: Lifestyle

Reporting on emerging behavioural and attitudinal lifestyle trends that are shaping the design world 

Undercurrents: Design

A visual exploration of emerging design movements across the lifestyle industries and their influence on colour, pattern and graphics

Innovation

A rundown of the need-to-know new technologies, materials, approaches and working methods affecting the creative industries

Talent

A directory of names that you should know. From interactive designers to food stylists and digital artists, we identify the idea-makers of today – and tomorrow