Within this issue of Viewpoint Colour we get serious about ‘Play’ and explore its importance in creativity and invention. In the Spring / Summer 2019 forecast we outline the different ways in which ‘play’ is influencing the design and colour landscape and give context as to why these playful approaches are so pertinent right now.
In addition to the forecast we delve into the sociocultural context beyond our evolving colour tastes, looking into the behavioural shifts that affect our contemporary relationship with colour, and unpack and lay bare the physiological and psychological power of colour. We investigate the influence of social media on the wider colour landscape, asking if impactful use of colour is being influenced by social media traction and vice versa. We track the historical and cultural evolution of pink – a tint that has certainly reached a tipping point as the Millennial colour and shows no signs of disappearing...